Portobello Road Gin

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In late 2011, nestled above a 19th century drinking den on London’s world famous Portobello Road, three long-time friends; Ged Feltham, Jake Burger & Paul Lane decided, after amassing a staggering collection of gin and alcoholic artifacts, to open The Ginstitute, London’s premier gin-focused educational institute . It was while putting together this experience that they realized it wouldn’t be complete without a gin which could call the Ginstitute home.

In the nine months of experimentation that followed, the character of the gin flourished. The gentlemen—all ex-bartenders—were keen to create a spirit that was uniquely versatile with a depth of character to suit all occasions, distinctions & libations. So a little more of this, a little less of that ensued, and slowly but surely, something they could be proud of emerged. Thus, Portobello Road No 171 Gin was born, a timeless London Dry saluting distillers of the past with a blend of nine, time-honored botanicals from around the world.


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