Mezcal Jabali, La Medida
La Medida Mezcal (“the measure”) is a collaborative brand created by Julián Vidal Gómez Rodríguez, who has been one of the unsung icons of Oaxacan mezcal for over 40 years. Alongside his son, Julián works in concert with several highly regarded mezcaleros around Oaxaca (including the enigmatic legend Don Celso, who co-founded the brand) to showcase a diverse range of wild and cultivated single-varietal bottlings.
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José Santiago López, aka Don Cheto, is a third-generation mezcalero from the Heart of Mezcal in Oaxaca, Santiago Matatlán. Don Cheto grew up harvesting agave for his father, who distilled for another mezcal brand; when he was 16, his grandfather and father established their own palenque. Today, he operates the palenque with his sons, who are learning the craft at his side. A quiet and reserved mezcalero, Don Cheto is known to be reclusive and enigmatic, preferring instead to let the graceful power of his spirits speak in his place. Reflecting on his father’s experiences in the trade, he has been notoriously unwilling to supply mezcal brands until now. La Medida is very excited to offer Don Cheto’s Jabalí to the world!