MURI

MURI is a non-alcoholic line of flavor driven, layered fermented blends out of Copenhagen, Denmark, founded by Murray Patterson, intended to pair with your favorite meals and best moments. Intensely creative with beautiful stories to tell (the lineup has a naming convention spanning record titles, nightclub eponyms, and even an ode to an iconic NY rapper), they are as fun to learn about and dig in to as they are to drink.

Murray began his foray into production in the world of fine cider, where he gained an interest in fermentation. He moved to Copenhagen and joined the Empirical Spirits team for a time, and while deeply inspired by the innovation and boundary-pushing style of their team, he began considering the ways that non-alcoholic drinks could provide accessibility and flexibility for consumers.

“He wanted to explore an idea: that drinks could be made with wild techniques, sensational flavors, yet still feel warm and inclusive. Something you could put on the dinner table and be proud to tell a story about. Non-alcoholic, but without compromise.”

MURI’s bottlings are created with authentic, carefully sourced ingredients that are elevated by a variety of fermentation techniques. Wild botanicals, fruits, and vegetables are carefully sourced (some even foraged on the grounds of the blendery) and then taken to the next level by experimental kefirs, kvasses, kojis, and more to create bottlings that are unlike anything else. They are truly pushing the boundaries of what can be done in the NA space creatively, while keeping their ingredients, production, and identity close to their hearts. Like a great bottle of wine, MURI stands up to a great meal.